To help you understand "Do you have enough?" and "Will you always have enough?", but perhaps more importantly to help you understand "Enough for what?", so that you can live the life you truly want.

The answers to these questions & how they interact will often change over time. Through continuous update & improvement we help you plan to be financially secure as well as financially free, ensuring you can make big decisions, confidently.

YOU are our client, not your money.


You have a real problem in knowing how much you really need for the rest of your life, how much is enough? You can afford almost anything (within reason) but not everything, so trade-offs may need to be made. Our initial 10-step process starts your journey to a 'suitable life' - helping you understand the lifestyle you want, how much money you need & have, what changes may need to be made to that money so that it will last, and the protection of what you've spent your lifetime building so that you and your family will be OK, no matter what happens.


Each stage of your journey is covered within a structured meeting process. You'll meet with us virtually, from the comfort of you own home, via video call. We will help you PLAN, DESIGN, SKETCH, BUILD & PROTECT your current & future life and lifestyle.

WHO - A Suitable Story

Located in Poole, Dorset and serving clients all over the UK thanks to the use of technology, Suitable Life is the umbrella business that brings together three crucial parts of the financial life planning process.

  • Suitable Financial Life (FinLife) Planning: Giving people clarity on what they want their life to look like, what money they need and what they actually have
  • Suitable Wealth Management: Where required, giving regulated financial advice and ongoing investment management
  • Suitable Estate Planning: Solving complex death and lifetime estate planning issues

Suitable Life is about clarity. Bringing clarity to your financial affairs by planning for your long-term business, personal and family lifestyle objectives. The majority of people only plan so far ahead and few have a real idea what their financial future looks like. Suitable Life removes the guesswork and provides that much needed clarity and certainty.

We’re not a huge financial conglomerate. We’re a boutique business that provides a personal service.

The business is pretty much me - and I make no apologies for that - but bringing in other expertise as and when required. One of the key things we get our clients to focus on is ‘life’ - what they want from it, what they need from it.

I practice what I preach, so Suitable Life is moulded to fit in with my lifestyle but without compromising on that clarity I mentioned below and the help and support you need, when you need it.

I want you to live a happy life. A suitable one.

And this is the first step towards it.


We'll help you get clarity on your money, so you can choose how you spend your time, and ensure you have control over your legacy so that you have that ongoing feeling of lifetime financial confidence.
"Your life is not about making money,
your money is about making a life."
Mitch Anthony
Four Reasons we do what we do

We help you be clear, confident and in control when you think about your life and your money.

1. We want you to understand what's important to you

Gaining clarity about your intentions & commitments is the first step to living the life you want. Our job is to help you focus on what you really care about.

2. We want to help you make better decisions about your future

We find that the subject of money can often affect your future the most but is often the subject that excites you the least - it's a hard one to understand and even harder to love. We help make it more meaningful, challenging assumptions, contributing ideas... That's why we exist.

3. Life is unpredictable

Goals & objectives change, priorities change, resources change, markets change. We believe that a successful life comes when you engage regularly to adapt your financial plan as your life unfolds - making sound financial decisions along the way is fundamental to living a happy & suitable life.

Your continued updating & improving of the plan helps you become confident about the future and what life stages & transitions are still to come. It is always better to be prepared before a life event or transition rather than repair after one happens.

4. What trade-offs are you willing to make to achieve the life you want to live?

Almost anything is possible, but not everything is possible. We work together to assess the various trade-offs based on factors that you can control to help you make clearer, informed, intentional decisions. Because when you can make better choices, you can live the life you want.


We take you on a journey through Financial Life Planning, Wealth Planning, and Estate & Legacy Planning

  • Via Suitable FinLife, we clarify what you want your current & future lifestyle to look like
  • We help you map out you and your family's life events & transitions
  • We will set out what financial requirements are needed to achieve your life plan, and what financial resources you actually have
  • Via Suitable Wealth, we discuss, advise & action the right financial products (if indeed you need any) to help you achieve your life plan. As Independent Financial Planners we are qualified & regulated to advise on the entire market range of investments and savings vehicles
  • Via Suitable Estate, we ensure your assets are protected & you leave a lasting financial legacy for those you love
  • Similarly to going to the gym, Financial Life Planning only works as a continuous process. We therefore continually repeat this process, forward planning each element year on year, to ensure that the plan is updated and revised to reflect changing needs as your life is never static
  • We help facilitate the transfer of wealth between the generations in your family
THE HOW - Initially

Site Survey Stage

Starting with an Initial Meeting, we'll understand where you are now and what you are looking for. We'll give you a flavour of what we do, and we can decide are we right for each other

Are you following our full process, in order - from Financial Life Planning, through Wealth Planning, and onto Protection Planning for your estate. Or are you following a bespoke pathway?


We need a full understanding of where you want to be and what's the big question?

Not just financially, but from a human perspective for yourselves and your family - Enough? Enough for what?


If we've given each other the go-ahead, then we'll need to go through a detailed data gathering process.

Be prepared to do some work and an in-depth meeting


Reviewing and discussing the base plan we have created. We will show you some scenarios, to give you an understanding of your options. Once we have a good idea of the scale of your money, this may help you come to some conclusions. We look in this meeting to give you an idea of what is possible.

Design 2

Now you have seen your 'Lifetime Model' 1st build, how does this change things? Now you have some clarity on the financials, what changes does this mean for your life and lifestyle? What tweaks do you want to make to the model?

Initial Completion

A discussion about the process you’ve just experienced, and how we think (& hope you’ll agree) you’ll benefit from our ongoing service. This is where your ‘Lifetime Model’ & ‘FinLife Road Map’ will be revisited at an agreed frequency to update and improve, discuss tax planning, other assets, and keep it aligned with your changing life and life goals.


With your Road Map agreed & actions have been identified, some of those actions may require regulated financial advice. This is the handover meeting from FinLife to Wealth where we discuss some different options regards the financial advice you may need & decide whether you want a formal recommendation (at a cost) - Planning advice.


We will establish your investment tolerances & formulate a simple, easy to understand recipe for any relevant pensions & investments, or any other financial products you require. Suitable Wealth is a regulated independent IFA firm who specialise in SIPP & SSAS pensions.


Implement the agreed actions and transactions to take your investment ingredients and make your recommended investment recipe a reality.


You'll want to protect what you have, to ensure your family are looked after and not caused unnecessary pain & stress at what would be an emotional time.

This stage involves a series of meetings to identify estate planning issues and design & build the solutions.

Meet the Team

Jon Rose

Jon Rose

Principal and Financial Life Planner

Paul Kutchera

Financial Planner

Dipak Davé

Life Planner


Claire Rose


Jenni Senior

Practice Manager

Lewis Conning

Financial Planning Associate

Sam Scott

Financial Planning Associate

We can offer the following

Life Planning

Financial Planning

FinLife Planning

Wealth Management

Tax Planning

Later Life Planning

Estate Planning

Lifetime Cashflow Modelling

Financial & Behavioural Coaching


Website Relaunch

Up until now our services have been catered to a very specific group of clients, and word of mouth has been enough to grow the business. The inevitable next step for us was to develop our online presence, and provide a one stop shop to find out everything you need to know before approaching us as Financial Life Planners.

Suitable Life on Qwil

We are firm believers that technology should be embraced to improve both the security and efficiency of all aspects of our business. If you’re dealt with any other financial firms…



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    Contact information

    • Address: 15 North Lodge Road, Poole, Dorset, BH14 9BA
    • Phone: 01202 287 990
    • Working hours: Mon - Thursday: 9am - 5pm, Friday: 9am - 2:30pm, Weekend: closed